About

Borut Zoran

Customer Experience Specialist

Borut Zoran

I've worked with customers, their wishes, and their problems for practically my entire career. When I started out in sales, I quickly realized that the best salespeople aren't the ones who talk the most — they're the ones who know how to listen and deliver an experience good enough that the customer comes back. Since going independent, I help owners and managers make sure their employees know how to do the same — every day, with every customer.

Book

Author of (Ne)prijetna izkušnja — a practical handbook for working with customers, available in print and audio.

30+

years of experience working with customers

100+

workshops and seminars delivered

References

OZS, GZS, SPOT, RRA, TIKI, Agroteh …

Mission

My mission is simple: pass on the knowledge I've gained over all these years. Companies that raise the quality of their customer relations don't just retain customers — they become companies where both employees and customers feel equally good.

Every unpleasant customer experience is an opportunity the company didn't seize. I help change that.

Media Coverage

Articles
Interviews

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